If you feel a little lost when it comes to branding your business, it's totally okay because I get it. Believe it or not, but before I went into digital marketing I was a local hairstylist trying to make it in a talented and crowded industry. I asked myself questions all the time along the lines of "how do I target my dream clients" and "why isn't my Instagram looking cohesive?". Branding mistakes are more common than you make think and are easy to make and take time to correct.
I now know I felt like this because I was operating just purely as a business and not a strong brand. Behind every cohesive brand is a TON of hard work, aligned strategy. and intentional approach.
This feels like a lot of work, but the results truly speak for themselves.
Here are some branding mistakes I see happen by far too often:
Not having a clear mission
A clear mission is the foundation to establishing a strong brand. If you don't have clarity within your mission, your future clients/customers might have a hard time knowing what you do or what problems you solve for them.
Speaking to the wrong audience
If you are not pulling in your dream clients and you are attracting clients you just don't click with, it might be time to revisit your brand strategy because somethin' just isn't working!
Lacking confidence within your brand
I know, you know, when someone feels uncomfortable. A brand you are not confident in can be extremally hard to market and create hype around, because if you aren't excited about it, neither will your clients...sorry.
Not having unique branding
Your brand should reflect your values and vibe as a business (not your personal aesthetic), which in turn will set you apart from your competitors. There is only one business like you!!
Using inconsistent branding
Using inconsistent branding can make your business look a bit chaotic and unprofessional. Branding is meant to be memorable, and if you're always switching it up, it won't give your audience the chance to develop an emotional connection to it.
Buuuuuut, guess what? With the right support you can transform your branding into an asset that instead of working against you, is on your team!
With Made Moxie's branding and web design packages, you never have to feel 'in the dark' about your OWN business. You deserve to ooze confidence while interacting with your audience and not having to clean up branding mistakes in the future.
Not only do we provide affordable packages but we also have payment plans to make sure every business (even the ones that haven't started yet) are able to afford aligned and unique brand and web design to give you the edge on competition.
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